● Case study

2026

Oto

A calmer banking app for freelancers who hate banking apps.

A calmer banking app for freelancers who hate banking apps.

Product design, app

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(01) The challenge

Oto's beta tested well but felt like every other fintech.

(02) Our approach

Soft blocks, one accent and a home screen that answers one question: can I pay myself this month?

(03) The result

Launched to 40,000 waitlisted users in week one.

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