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● Case study

2026

Aster

A skincare line rebuilt around one idea: nothing on the shelf you don't need.

A skincare line rebuilt around one idea: nothing on the shelf you don't need.

Brand identity, packaging

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(01) The challenge

Aster had great formulas and forgettable packaging.

(02) Our approach

We stripped the range back to one bottle shape, one type family and a single cobalt mark.

(03) The result

Sell-through up in the first season; the system now covers 24 products.

All work

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